Noilly Prat
A Global Relaunch.
As the lead creative agency for Noilly Prat, we unlocked the brands hidden potential to resonate with the modern vermouth consumer. We activated brand story ‘Crafted by the sea, from the South of France’ and defined a disruptive global messaging strategy.
Our creative is tailored to local markets and spans multiple touch points to ensure it reaches the intended audience.
Crafted by the sea, from the South of France.
Our immersive trade show concept bridged the gap between vermouth and gastronomy - landing Noilly Prat as the vermouth of choice for relaxed dining occasions. Provenance and craft were front of mind as we transported guests to the South of France with a disruptive oyster shucking ritual. The experience led to a global activations toolkit that drove brand awareness and defined Noilly Prat as the original vermouth.
