

Martini
Discover an Italian icon
The Aperitivo has evolved into a modern, premium, and stylish experience. To help Martini connect with a new, younger audience, GLOCK translated the ATL campaign into a BTL look and feel—creating an assets that brings the brand’s refreshed energy, Italian heritage, and iconic status to life.
Blending CGI and photography we carefully designed Key Visuals to capture the brand’s iconic status and playful Italian style, while boldly showcasing the brand new bottle designs refreshing Aperitivo serves.
Caffè Torino.
We partnered with Martini to amplify the launch of their Martini Reserve Speciale Bitter. Martini needed a stand out experience at trade shows - in order to gain attention with a crowd that are used to the noise and theatre of drinks events.
Our approach was to create an immersive space that offered guests an escape from the manic trade show experience. We recreated Caffé Torino in the Piazza San Carlo - a classic Italian vermuteria. The cafe created the perfect opportunity to take respite and enjoy a classic aperitivo - elegantly crafted Martini serves paired with Italian deli foods.