Martini
The No.1 Aperitivo.
Our creative partnership with Martini has seen the brand become the No.1 apertivo choice, globally. The brand wanted to recruit infrequent and occasional consumers to consider Martini in the modern aperitivo moment. Our approach was to connect the discerning millennial drinker by premiumising and restoring Martini’s quality credentials.
Caffè Torino.
We partnered with Martini to amplify the launch of their Martini Reserve Speciale Bitter. Martini needed a stand out experience at trade shows - in order to gain attention with a crowd that are used to the noise and theatre of drinks events.
Our approach was to create an immersive space that offered guests an escape from the manic trade show experience. We recreated Caffé Torino in the Piazza San Carlo - a classic Italian vermuteria. The cafe created the perfect opportunity to take respite and enjoy a classic aperitivo - elegantly crafted Martini serves paired with Italian deli foods.
