Craigellachie
Craigellachie: Old Fashioned in 1891.
We are long term partners with Craigellachie, developing strategy and creative to connect with a global audience. As part of a brand re-launch, we created a disruptive messaging platform leveraging Craigellachie’s reputation for doing things the old fashioned way —as ’The Bad boy Of Speyside’. Allowing the brand to communicate its heritage and unique liquid story with a particular focus on their unique worm tub distillation process.
Advocacy & Off-trade.
We launched Craigellachie 51 - the brand’s rarest whisky. We created the ‘Tongue in Cheek’ dinner series - an experiential event serving a blood and bone feast that generated awareness of the distillery’s “zero-waste” platform and connected key lighthouse accounts with influencers. Ballot-entry global events gave the whisky away for free - challenging the high price tags associated with rare whiskies.
